The total amount of annual Japanese sake sales keeps decreasing. It is one third of 40 years ago. A lot of things cause this condition and one of the biggest reasons is marketed in Japan is shrinking due to the failing Birthdate. Sake needs to be loved by more people living in the world.
To be honest, I love sake. It has variable color, smell, flavor and taste. More than that, each sake's background story are always impressive.
I want to introduce about the attractions of sake to English speakers. It might be helping the sake industry to keep their traditional culture and increase its sales.
I own a successful sake website written in Japanese. However, if I want to present sake contents to English speakers, I shouldn't just translate my Japanese contents, because people living outside of Japan have less interest than Japanese. Even though Japanese search about sake, English speakers won’t search it so much.
This is an issue.
Every English speaker should be able to enjoy the contents. So I needed to change the contents’ format.
According to Hubspot, more than 400% people prefer watching a video about a product compared to people who like reading about it. In addition, over 50% of people watch video content carefully. Those stats show me that the video format is better way to introduce something new to people. In this case, teaching about Japanese sake to English speakers who have never (or only a few times) tried sake before it is an exact fit for video contents.
So I started a YouTube channel and reviewed Japanese sake with my project partner.