To provide a better UX for your customers, Content SEO is important.
There are some questions that you can answer as an expert of specific topics. For example, if you are running a sushi restaurant, you may be able to answer to the question that "How different nigiri sushi and maki sushi."
Then you write a content answers to the question like "10 big differences between nigiri sushi and maki sushi," and the page shows up on a top 3 result on Google, the search user might see your website. As a result, you help the search user, you make the user’s experience better, and you grow your reputation from potential customers.
So let's talk about my latest success experience of Content SEO.
In February 2016, I launched a website called “Umasake". The purpose of this website is to teach Japanese sake information to sake beginners. In December 2016, 10 months after formal launch, the number of page views of this website reached 240,000.
So how did I achieve this?
The 2 most important things in this first step are understanding user needs and deciding on a priority.
First of all, I have thoroughly researched search queries related to Japanese sake using Google Keyword Planner and compiled them into an Excel sheet. In this sheet, I wrote not only "query" and "monthly search volume" but also "top 10 competing content", and "competitive content's features."
I gathered the queries in descending order of priority. When deciding the priority, I place emphasis on "Search volume", "Correlation with my website" and "Advantage over competing content".
And I created a sitemap include contents for each higher priority query.
I started creating content. I finished doing it carefully, so it took minimum 4 hours to a maximum of a week per content. All contents must be more comprehensive than the content of other websites currently displayed in higher search rank. In addition, all question of searching users should be answered in my contents.
This diagram above is an example of content structure. Because this structure is simple, any kind of content can be created by this rule. However, to create a great content, you need to know about your users and competitors. That's why, the first step is important
In order to make a website, I contracted a server, purchased a domain, and installed Wordpress. Since a special design was unnecessary for this project (Creating great content were more important than designing website in this case), I used a template optimized for SEO and edited only a few things.
I made an About page.
Google says in their official guideline that good content requires expertise, authority and reliability. I have created an About page to prove that I am a human being worthy of running this website.
Finally, I reexamined the information architect of the content and made a top page for easy access for each content category.
240,000 monthly page views after 10 months
As a result of the Content SEO campaign, as I mentioned, the website grown and it has gotten 240,000 page views in a month. And now I'm moving on to the next project -- Introduce Japanese sake to English speakers --.